Aesthetic Medicine

Download or read book Aesthetic Medicine written by Marie Czenko Kuechel and published by Jones & Bartlett Learning. This book was released on 2004 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aesthetic Medicine: Practicing for Success provides an overview of the tools necessary to successfully market and manage your aesthetic-related practice. This comprehensive guide is designed to help you set and realize attainable business goals in order to build a successful non-payor services practice or practice segment. Whereas medical education does not teach the value of brand, image, or understanding market factors to build and shape a practice, this guide does. It will help you define a plan best for you and your market and provides background, strategies, and cases to consider in defining your practice and building your business model.