Advertising, the Uneasy Persuasion

Advertising, the Uneasy Persuasion
Author :
Publisher : Taylor & Francis
Total Pages : 308
Release :
ISBN-10 : 0415084997
ISBN-13 : 9780415084994
Rating : 4/5 (994 Downloads)

Book Synopsis Advertising, the Uneasy Persuasion by : Michael Schudson

Download or read book Advertising, the Uneasy Persuasion written by Michael Schudson and published by Taylor & Francis. This book was released on 1993 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: A examination of advertising in America, as a business and as a social institution, finds much lacking in the business's importance and effectiveness and much that is problematic in advertising's social impact.


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What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eye
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What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eye