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Advertising and Promotion Management
Language: en
Pages: 680
Authors: John R. Rossiter
Categories: Business & Economics
Type: BOOK - Published: 1987 - Publisher: McGraw-Hill Companies

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Promotion Management & Marketing Communications
Language: en
Pages: 732
Authors: Terence A. Shimp
Categories: Business & Economics
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Advertising Communications and Promotion Management
Language: en
Pages: 640
Authors: John R. Rossiter
Categories: Advertising
Type: BOOK - Published: 1998 - Publisher:

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This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly
Introduction to Advertising and Promotion
Language: en
Pages: 840
Authors: George Edward Belch
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher: McGraw-Hill/Irwin

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Launch! Advertising and Promotion in Real Time
Language: en
Pages: 316
Authors: Michael Solomon
Categories: Advertising
Type: BOOK - Published: 2009 - Publisher: Flat World Knowledge

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Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication