This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factor

This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. W

The developed countries, particularly the United States, consume a disproportionate share of the world's resources, yet high and rising levels of consumption do

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives s

In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reeb