Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management

The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No

Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, fr

"This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and underst