ADitude

ADitude
Author :
Publisher : Advantage Media Group
Total Pages : 196
Release :
ISBN-10 : 9781599325644
ISBN-13 : 1599325640
Rating : 4/5 (640 Downloads)

Book Synopsis ADitude by : Peter Daboll

Download or read book ADitude written by Peter Daboll and published by Advantage Media Group. This book was released on 2015-07-30 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last, a book that puts ad creative in its proper place to drive brand success. Ad-itude empowers and advises advertisers and agencies to leverage the data to unleash creative power, impact brand performance, and out market the competition. Written by Peter Daboll, one of the leading minds in ad creative measurement, Ad-itude discusses how using data effectively throughout every stage of the creative process produces ads that consumers choose to view from beginning to end, rather than ignore. Daboll draws from his vast experience, exploring lessons learned throughout advertising history to present day, identifying obsolete rules that wrongly guide many marketers, while warning against modern-day modeling pitfalls. Ad-itude shows the difference between testing and guessing, and why experimentation is always better than relying on assumptions that lure marketers into dangerous ROI traps. Daboll’s logical recommendations for an iterative versus sequential approach to measuring creative effectiveness guarantees maximum impact for any ad or campaign.


ADitude Related Books

ADitude
Language: en
Pages: 196
Authors: Peter Daboll
Categories: Business & Economics
Type: BOOK - Published: 2015-07-30 - Publisher: Advantage Media Group

DOWNLOAD EBOOK

At last, a book that puts ad creative in its proper place to drive brand success. Ad-itude empowers and advises advertisers and agencies to leverage the data to
Written Language Disorders
Language: en
Pages: 236
Authors: Ann M. Bain
Categories: Medical
Type: BOOK - Published: 1991 - Publisher:

DOWNLOAD EBOOK

Word Study
Language: en
Pages: 460
Authors:
Categories: English language
Type: BOOK - Published: 1951 - Publisher:

DOWNLOAD EBOOK

Understanding 12-14-Year-Olds
Language: en
Pages: 98
Authors: Margot Waddell
Categories: Family & Relationships
Type: BOOK - Published: 2005-05-15 - Publisher: Jessica Kingsley Publishers

DOWNLOAD EBOOK

How much independence should parents allow teenagers who claim rights and privileges, show excessive confidence and test the boundaries of discipline? How can p
An Indexer's Guide to the Internet
Language: en
Pages: 106
Authors: Lori Lathrop
Categories: Computers
Type: BOOK - Published: 1999 - Publisher: Information Today, Inc.

DOWNLOAD EBOOK

This is a must-read for indexing professionals interested in learning about Internet tools and resources. Lathrop points readers to useful sites for indexers, w