This book aims to take account of the major advances made in 'Service Innovation Studies' (SIS) and above all to provide an agenda setting out the research prio

This book aims to take account of the major advances made in ‘Service Innovation Studies’ (SIS) and above all to provide an agenda setting out the research

Research Methods in Service Innovation provides an essential methodological toolbox for researchers, students and practitioners interested in better understandi

This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth ov

All the world's most advanced economies are dominated by service. The service sector also employs the largest number of people and it is the fastest growing sec