9 Brand Shaastras

Download or read book 9 Brand Shaastras written by Jagdeep Kapoor and published by . This book was released on 2004 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuing from Jagdeep Kapoor's two earlier books, 9 Brand Shaastras is concerned with the strategy and principles of brand-building. The book discusses branding from the basics, or what the author defines as the 'need' or 'brand category growth' for a brand, through to the 'brand profit growth strategy' which is the final destination. Each stage is analyzed in detail and peppered with examples and real-life marketing situations to give an effective understanding of brands and brand-building.