Every day around the world millions of presentations are given, with millions of decisions hanging in the balance as a result. Do you know the science behind gi

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes peo

WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes peo

Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk’s original 100 Things Every Designer Needs To Know About People

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or you