This book is a step-by-step guide for correctly applying Fishbein and Ajzen’s theories which together form “ . . the dominant conceptual framework for predi

This book is a step-by-step guide for correctly applying Fishbein and Ajzen's theories which together form " . . the dominant conceptual framework for predictin

"This is a revolutionary book. Rokeach seriously questions the vast research on attitudes and attitude change as well as some of the well-known theories in this

The volume addresses major features in empirical social research from methodological and theoretical perspectives. Prominent researchers discuss central problem