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Celebrity Influence
Language: en
Pages: 264
Authors: Mark Harvey
Categories: Political Science
Type: BOOK - Published: 2018-01-12 - Publisher: University Press of Kansas

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Why should we listen to celebrities like Bono or Angelina Jolie when they endorse a politician or take a position on an issue? Do we listen to them? Despite the
Celebrity Culture and the Entertainment Industry in Asia
Language: en
Pages: 189
Authors: Vivienne Leung
Categories: Celebrities
Type: BOOK - Published: 2017 - Publisher:

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The Influence of Celebrity Endorsements on the Buying Intension of Young Consumers in India
Language: en
Pages: 67
Authors: Kunal Gaurav
Categories: Business & Economics
Type: BOOK - Published: 2017-10-12 - Publisher: GRIN Verlag

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Project Report from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: A+, , language: English, abstract: The univ
Analyzing Parasocial Influence of Celebrity Endorsement
Language: en
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Authors: Inessa Lotonina
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Type: BOOK - Published: 2020-09-21 - Publisher:

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Social media plays an important part in modern society. Marketing professionals started to pay attention to social media in search for new ways to promote produ
Gender Matters
Language: en
Pages: 165
Authors: Valerie O'Regan
Categories: Political Science
Type: BOOK - Published: 2000-04-30 - Publisher: Bloomsbury Publishing USA

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Valerie O'Regan examines the relationship between female policymakers and policy outputs. Her primary concern is whether female policymakers are associated with