Strategies for Electronic Commerce and the Internet

Strategies for Electronic Commerce and the Internet
Author :
Publisher : MIT Press
Total Pages : 284
Release :
ISBN-10 : 0262621738
ISBN-13 : 9780262621731
Rating : 4/5 (731 Downloads)

Book Synopsis Strategies for Electronic Commerce and the Internet by : Henry C. Lucas

Download or read book Strategies for Electronic Commerce and the Internet written by Henry C. Lucas and published by MIT Press. This book was released on 2002 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: A resource-based approach to help managers compete in times of intense competition and proliferating information technology.


Strategies for Electronic Commerce and the Internet Related Books

Strategies for Electronic Commerce and the Internet
Language: en
Pages: 284
Authors: Henry C. Lucas
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: MIT Press

DOWNLOAD EBOOK

A resource-based approach to help managers compete in times of intense competition and proliferating information technology.
Electronic Commerce
Language: en
Pages: 0
Authors: Richard T. Watson
Categories: Electronic commerce
Type: BOOK - Published: 2009 - Publisher: Orange Grove Texts Plus

DOWNLOAD EBOOK

This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book
Ecommerce
Language: en
Pages: 402
Authors: Robert T. Plant
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: Prentice Hall Professional

DOWNLOAD EBOOK

Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critica
E-Commerce Strategy
Language: en
Pages: 270
Authors: Sanjay Mohapatra
Categories: Business & Economics
Type: BOOK - Published: 2012-08-16 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce
Electronic Commerce
Language: en
Pages: 288
Authors: Paul Timmers
Categories: Business & Economics
Type: BOOK - Published: 2001-05-08 - Publisher: Wiley

DOWNLOAD EBOOK

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet comme