Mastering the New Media Landscape

Mastering the New Media Landscape
Author :
Publisher : Berrett-Koehler Publishers
Total Pages : 193
Release :
ISBN-10 : 9781626565814
ISBN-13 : 1626565813
Rating : 4/5 (813 Downloads)
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Book Synopsis Mastering the New Media Landscape by : Barbara Cave Henricks

Download or read book Mastering the New Media Landscape written by Barbara Cave Henricks and published by Berrett-Koehler Publishers. This book was released on 2016-03-07 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concepts of so-called "micromedia" such as earned, rented, and owned media, and assists the reader in maximizing a presence in all of them in order to create momentum and grow a large, loyal audience for one's message


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