How to Think Like the World's Greatest Marketing Minds

Download or read book How to Think Like the World's Greatest Marketing Minds written by Marcia Layton Turner and published by McGraw Hill Professional. This book was released on 2000-11-09 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s world of colossal consolidation and mega-mergers, business success relies more than ever upon ingenious branding methods, top-notch publicity schemes, and cutting-edge marketing plans to insure that one’s organization stands out above all others. And the icons profiled in this invaluable book of business lessons are the undisputed masters of “stand-out” marketing. Author Marcia Layton Turner showcases the classic marketing master-plans of our time and lays out a refreshingly practical methodology that can be used by executives and entrepreneurs in any industry who are looking to duplicate the success of such legends as Geoffrey Moore, Phil Knight, and Martha Stewart.